TOTAL SPORTS ASIA
TSA Group – previously known as Total Sports Asia, is a leading international sports and entertainment company in Asia, was founded in 1997 and officially celebrates its 20th birthday in 2017. TSA Group founder, Marcus Luer hails from Germany and after finishing his MBA education in the United States, he came to Asia to start his dream journey in Asian sports. After the short work of ISL and WSG, he formally founded the TSA Group. The company is based in Kuala Lumpur, Malaysia, with offices in China, India, Singapore, and Thailand.
Since the establishment of the company in 1997, the company has established extensive and long-term cooperative relationships with hundreds of sports organizations and institutions around the world such as International Table Tennis Federation, the International Badminton Federation, the International Amateur Boxing Association, the International Squash Federation and other international single sports associations. We have established cooperative relationships and obtained dozens of including the US Open Tennis Tournament, World Table Tennis Championships, ITTF Professional Tour, International Badminton Super Series, American Professional Wrestling (WWE), World Boxing Championship, Hockey World Cup, etc. Global exclusive media copyright and sponsorship sales agency for international influence events. The company stands at the forefront of global sports marketing, and is well versed in sports marketing. It provides scientific and standardized sports sponsorship services for many international famous brands and achieves significant improvements in long-term brand value. Customers include LG, Audi, Malaysia Telecom, Master Card. Wait. In addition, the company has a wealth of operational experience in single events and comprehensive events such as football, basketball, badminton, golf, boxing, free combat, and successfully hosted the 2011 IBF Super Cup Series, 2003 WWE Asia Tour and 2007 Indian World Soldiers. Sports events, etc., while exclusively operating the world’s top-impact free-fighting brand competition Glory Fighting World Series and the Asian Badminton International Badminton Competition that brings together the world’s badminton masters.
Since 2008, the company has entered the international real estate marketing industry through brand authorization, and has helped local developers in India to successfully develop international brands such as US Open Apartment, Schumacher Building, Sharapova Building, Swarovski Building, Manchester United Restaurant, etc. The real estate licensing project will graft international brands and real estate, which has greatly promoted the development trend of global real estate branding. The rapid development of this business area in the past 8 years has made TSA a leader in the real estate sector in Asia, and has established partnerships with internationally renowned brands such as Armani, Fendi and Discovery Channel, working with real estate developers in regional markets to develop a unique branded real estate project with business models covering residential, boutique hotels, office buildings, and education.
In 2004, Total Sports Asia established an office in China. The company began to fully enter the world’s most populous country, the Chinese market. The Chinese team brings the professional experience and global resources of the TSA Group to China in a professional manner.
TSA集团很早就开始了在中国市场的耕耘，更是在2004年就设立了中国代表处，位于上海中欣大厦。彼时的TSA中国代表处，更多是依附总部的体育媒体和项目资源，开拓中国市场。伴随着市场的逐步扩大和公司的发展，在2008年，TSA集团做出了重要的一步决定，将主要公司的运营地点从上海搬迁到了中国的首都 - 北京。因为我们认为在这里可以更加接机中国的核心媒体圈，也可以感受更为浓厚的体育氛围和创业氛围。