On October 22nd, the Armani Living Art Exhibition will be grandly opened at the Ullens Center for Contemporary Art in Beijing’s 798 Art District, following the initial success in Milan, Italy, in April 2015. It was the first time the exhibition was unveiled outside of Italy. ARMANI/CASA will be the latest in the world: The Armani City Park Plaza, which is built in Beijing, will also be unveiled. The exhibition will be held in an exclusive show and will be open to the public until October 28.
The Armani Living Art Exhibition is located in Beijing, the most dynamic city in the world. With its rich culture, profound emotions, reshaped customs and highly respected sensitivity, it will create a new taste of aesthetic realm. A fascinating hotel innovation journey.
It is reported that the exhibition area of the Armani Living Art Exhibition covers an area of 400 square meters, which will perfectly represent the quality projects developed by Armani Home Interior Design Studio in some parts of the world. Sketches, renderings, plans, sections, live photos, scale models, layout designs, fabric and material samples, and iPad demo multimedia content will be on display, demonstrating the breadth and depth of Armani style, aesthetic and material research design, vividly Present the various stages of project preparation. The design concept is unique and unique, and from time to time, the design studio – the “source of origin” of perfection – emerges in the brain.
“My interior design studio has been dedicated to the development of unique projects around the world for more than 11 years. Together with renowned architects, we are looking for innovative and creative solutions that convey the luxury and essential aesthetic values through local culture and national spirit. I am honored to be able to showcase these projects in this modern metropolis of Beijing. Today, we are working with Junhao Real Estate Group to build the world’s leading commercial and residential complex. This is the epitome of our aesthetic concept, that is, the desire to create adequate Respect the local natural environment and realize the top living space where man and nature are united,” said Mr. Giorgio Armani.
Zhang Hui, Managing Director of Junhao Real Estate Group, said: “It is not so much because of a real estate project. I prefer a combination of ideas. Because of the philosophical thinking of the project “Heaven and Man”, Mr. Armani has been The architectural aesthetics have been matched because of the high degree of cooperation between the two parties in terms of brand height, social responsibility, strategic planning and future development vision.”
This exhibition represents an important milestone for Armani/Casa. The origins of the matter can be traced back to 2004, when the cooperation agreement signed by Giorgio Armani and Dubai giant Aimar Real Estate Group shocked the world. Mohamed Albar, chairman of Aimar Real Estate Group, is known for his keen instincts to connect with Italian designers. The designer is known for his attention to detail and perfection, giving the world’s tallest building, Burj Khalifa, the charm and uniqueness of the world. personality. In addition, the first Armani hotel also settled in Burj Khalifa. Subsequently, the sensible reappearance of Milan and other cities, from Milan to Istanbul, from Mumbai to Manila, Tel Aviv, Chengdu and London, has sprung up. At the exhibition, the newly announced Beijing Armani City Apartment will also be previewed.
Just as the designer’s unique design concept of “showing Made in Italy in a near-perfect way” changes the world fashion trend, his ingenious interior design gives us a completely new understanding of the comfort and comfort of the building space. The unique aesthetics make both simplicity and luxury equal, revealing the designer’s deep design skills and characteristics. It is this keen recognition that affects all senses, transforms the design into cultural elements, highlights the unparalleled heritage and character of the project, and demonstrates harmony with the surrounding environment! A variety of image elements highlight different geographical and cultural characteristics, the perfect combination of new materials and unusual shades is inspiring, giving each project a different inspiration and style.
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